1. How the product will be conceived or designed · 2. How much it will cost · 3. Where and how it will be promoted · 4. How it will get to the consumer.
The four marketing management philosophies are ______. d. production, sales, market, and societal marketing orientations.
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Study with Quizlet and memorize flashcards containing terms like Marketing, Requirements for an exchange, Production orientation and more.
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Study with Quizlet and memorize flashcards containing terms like marketing, marketing plan, exchange and more.
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Marketing is the activity, set of institutions, and processes that create, capture, communicate, and Blank______ value.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for ...
Marketing is a multifaceted function, its fundamental purpose is to create value by developing a variety of offerings, including goods, services, and ideas.
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Study with Quizlet and memorize flashcards containing terms like Marketing, Needs, Wants and more.
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1. on-demand marketing ; 2. customer relationship management (CRM) ; 3. tools the organization uses to achieve its goals ; 4. Societal marketing orientation.
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