Study with Quizlet and memorize flashcards containing terms like the process of developing and maintaining a fit between the organization's goals and ...

Study with Quizlet and memorize flashcards containing terms like Strategic planning, Mission statement, Business portfolio and more.

A marketing strategy that seeks to attract new customers by offering new products that are unrelated to the existing products produced by the organization.

Study with Quizlet and memorize flashcards containing terms like marketing, marketing mix, most essential to any definition in marketing and more.

Kotler|Armstrong Principles of Marketing Chapter 2 Vocabulary Learn with flashcards, games, and more — for free.

Study with Quizlet and memorize flashcards containing terms like Business Plan VS Marketing Plan, Strategic Planning, 3 Levels of Planning and more.

Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, ...

Strategic planning is the process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.

Marketing encourages businesses to provide products and services that consumers want. It also helps educate consumers to make better purchasing decisions.

Study with Quizlet and memorize flashcards containing terms like Customer satisfaction, product, marketing concept and more.