There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy...
6 days ago

Chipotle Marketing Strategy is a game-changer, blending creativity and purpose to make the brand a standout leader in the fast-casual dining...
1 day ago

TikTok's looming shutdown. With no intervention, TikTok could "go dark" in the US, impacting 170 million users and countless marketers.
2 days ago

Learn how a new marketing operations team made marketing mix modeling a well-oiled machine in this case study overview.
1 week ago

Amazon's marketing strategy helped the company achieve a 1.7 trillion-dollar valuation in 2021. So, here we discuss the Amazon Marketing strategy.
5 days ago

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never...
3 weeks ago

A brand's purpose statement defines what is meaningful to a company and how they will behave while achieving their goals.
3 months ago

The president-elect's hawking of Trump-branded products just shows he's in line with an American culture that idolizes self-promotion,...
24 hours ago

The Marketing Mix Model is one such transformation tool that can deliver visible performance improvements by enabling marketing teams to maximize budgets.
3 months ago

NIQ, the world's leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM),...
2 months ago