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Leigh Williamson, SUM 16, COMM 640 02, The Marlboro Man Campaign, created in 1955 by Leo Burnett. The Marlboro Man is one of the most effective ad icons and brand images of the century. It helped Phillip Morris establish Marlboro as the No. 1 best selling cigarette in the world. (http://adage.com/article/special-report-the-advertising-century/marlboro-man/140170/) This campaign is an example of "simple" and "concrete" from the SUCCES model. Vintage, Vintage Ads, Industrial, Marlboro Cigarette, Marlboro Cowboy, American West, Marlboro Man, Caballos, Lee Horsley