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In light of the recent Patanjali controversy, it's crucial for brands to reevaluate their scientific claims and ensure they are substantiated by credible evidence. While marketing strategies often emphasize unique selling points, exaggerating or falsifying claims can lead to severe backlash and legal ramifications. As a marketing & Communication professional, I've always believed in the importance of truthful and transparent communication. In a previous role, I noticed a trend where our product comms guy and competitors would often claim to be the first to launch a particular feature or product, prompting me to question the validity of such statements. It became evident that fact-checking and thorough research were essential to maintain credibility and avoid misleading consumers. When it comes to scientific claims, there should be no compromise on accuracy. Brands must prioritize integrity over exaggeration to build trust and loyalty among consumers. While competition may be fierce, ethical marketing practices should always take precedence. #Marketing #Communication #EthicalMarketing #ProductMarketing

Do you find you’re the only one talking about how wonderful your brand is? If so, it’s time to turn the tide, and use social endorsement from your customers to your advantage. Much like word of mouth, the raw and candid written words of a customer testimonial have long been regarded as a powerful marketing tool, and leveraging customer experiences to build trust with your target audiences and turn prospects into customers, considered essential for business growth. We share these top tips in depth on our latest blog post ⬇️ 🤓 Feedback is your friend 💬 Have the difficult conversations ⭐️ Ensure a seamless customer experience 📧 How to just ask for testimonials! For more wellness PR tips follow along and subscribe to our blog at rebkanpr.com

Looking forward to a scintillating discussion tomorrow at the Press Club of India organised by the Public Relations Society of India Delhi Chapter on a pertinent topic that over the years has bewildered many #Corporate #Communication experts. In today's fast-paced and interconnected world, the landscape of corporate communication has undergone a profound #transformation, thanks to the rapid advancement of digital tools and platforms. As businesses adapt to this ever-changing environment, the way we communicate with #stakeholders, #clients, and the public at large has shifted dramatically. Join me with Bhaskar Majumdar #Sidharth mishra & the ever green Sarvesh Tiwari as we explore the remarkable #evolution of corporate communication in the #digitalage and delve into its impact on various aspects of business #operations. Gurmukh Singh Bawa #communications #marketing #publicrelations #pr #communication #branding #business #socialmedia #digitalmarketing #technology #media #advertising #communicationskills #comms #creative #mediarelations #publicity #socialmediamarketing #publicrelationsagency #entrepreneur #marketingagency #creativeagency #covid #prlife #digitalpr #communicationiskey #communicationstrategy

I'm excited to reintroduce myself. My name is Babatomiwa (Owodunni) Ikuejuyone, and I'm passionate about all things related to Corporate and Brand Strategy, Communications, PR, Media Relations, Reputation Management, Product Marketing, Executive Profiling, Research, and Market Intelligence. I thrive on helping brands excel and reach their full potential. #CorporateStrategy #BrandExpert #PRPro #MarketingGuru #ReputationManagement #MarketIntelligence"

Want to establish yourself as a recognised, respected expert within the #medicalaesthetics sector? 🔥 This one's for you 👀⬇️ PR can play a significant role in helping you establish a strong personal brand. How? Here's 6 reasons - 𝘴𝘸𝘪𝘱𝘦 to read about each in more detail ➡️ ➡️ ➡️ 1️⃣ Define Your Brand Identity 2️⃣ Media Relations 3️⃣ Thought Leadership 4️⃣ Online Presence Management 5️⃣ Brand Partnerships and Collaborations 6️⃣ Community Engagement 𝗪𝐡𝐚𝐭 𝐢𝐬 𝐚 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝, 𝐰𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐝𝐞𝐯𝐞𝐥𝐨𝐩, 𝐧𝐮𝐫𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫𝐬? ⁣ Get in touch to learn more 💌 Email lucy@cosmeticpr.com if you’re looking for PR support for your aesthetics, medical and / or beauty business - or drop us a DM 💌 #cosmeticpr #personalbrand #personalbranddevelopment #medicalaestheticians #medicalaesthetics #aestheticspr #prstrategy #prcampaign #inthepress #branddevelopment #pragency #pragents #publicrelations ⁣#advertising #dubaipr #ukprspecialists #businessconsultancy #businessdevelopment

Good morning! Happy to share: KamComm notes Key insights and stories I aim to share weekly (hopefully) with people aspiring to be in Fashion communications! Interesting no? - You need to have the skill and mind to multitask and be proactive. Our job is to constantly be in touch with multiple people, manage and overlook digital media as well as be updated on upcoming media and trends. - It's like Trading. Product placement in PR is your CORE responsibility. Knowing the identity of your brand and placing its product on the right face at the right time always keeps the brand under a good spotlight. - Know your priorities: Multiple types of people will approach you. Segregating amongst them as to who fits your brand well is key to achieving a well-known audience for your brand. - BE NONCHALANT - It's a glamorous and genuinely fun industry, I will not lie. You get to interact with several important and influential people and attend several vital occasions, and keeping your calm in such situations is important to create a rapport with them. If you end up being starstruck in the most obvious manner, chances are you'll end up just being a fan and not a potential acquaintance :/ Lastly and most importantly, know how to be a toughie. While it's important to know boundaries, this industry is hectic and tough, so be mentally prepared to strive through your way to UP! Oh and one more last thing, how's the weekend looking? #FashionCommunications #PRstories #KamCommNotes

Hanuman Ji, a central character in the ancient Indian epic Ramayana, is revered for his devotion, strength, courage, and loyalty. Although primarily a religious and mythological figure, his characteristics and actions can also offer intriguing insights for modern marketing professionals. Here are eight marketing lessons that can be drawn from Hanuman Ji's attributes and stories: ➡ 𝗨𝗻𝘄𝗮𝘃𝗲𝗿𝗶𝗻𝗴 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Hanuman's absolute devotion to Bhagwan Ram is legendary. In marketing, brand loyalty is equally crucial. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗮𝗻 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗿𝗲𝗺𝗮𝗶𝗻 𝗹𝗼𝘆𝗮𝗹 𝘁𝗼 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝗿𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗺𝘂𝗰𝗵 𝗹𝗶𝗸𝗲 𝗛𝗮𝗻𝘂𝗺𝗮𝗻'𝘀 𝘂𝗻𝘄𝗮𝘃𝗲𝗿𝗶𝗻𝗴 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗶𝗼𝗻. ➡ 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Hanuman ji knew when and what to communicate. His succinct and effective communication with Mata Sita in Lanka or with Bhagwan Ram about her whereabouts demonstrates the importance of clear and impactful messaging. 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿, 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗮𝗻𝗱 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁. ➡ 𝗧𝗲𝗮𝗺 𝗣𝗹𝗮𝘆𝗲𝗿 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Though immensely powerful, Hanuman worked as part of Bhagwan Ram’s team. He understood the importance of teamwork and also took the lead when required. 𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗯𝗲𝗶𝗻𝗴 𝗮𝗯𝗹𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗲𝗮𝗺𝘀, 𝗮𝗻𝗱 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗼𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗶𝘀 𝘃𝗶𝘁𝗮𝗹 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 #TheMerakiSocial #hanumanjayanti #marketinglessons #marketing

#Influencers play a crucial role in the digital economy. In addition to traditional press and media outlets, influencers have become an increasingly important source of information. A study by the Reuters Institute for the Study of Journalism revealed that 55% of TikTok, Snapchat and Instagram users, rely on influencers for news. Join the ET BrandEquity - India Communications Summit 2024 #ETICS2024 as we decode the Alchemy of Influencers as catalysts for dynamic storytelling, with veterans in the Brand and Communications space.

Don't forget creativity! Concepts or ideas that make customers smile, think, feel, amused, or provoke them. The idea that make them act! 🤔 "But I am a pharma marketer, I don't care about creative solutions, I just want facts-based communication!" To that, I will say that whether your customer is a patient or a healthcare professional, he/she is still "only" a human being. Someone who is triggered by emotions and often acts on instinct. I admit that the rules and regulations of our industry make great ideas harder to come by. But it is still possible. Keep looking for creative messaging, creative formats and creativity in channel selection. You just need to a) employ the right team b) insist on excellence c) be bold! #pharmamarketing #pharma #lifesciencemarketing #gesundheitagency #contentmarketing #agencylife

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