Manage now

Your Business Profile questions, answered

Business Profile FAQs

Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, share your menu, and more.

Learn more about how Google sources information about your business

Creating a Business Profile and listing your business on Google is free of cost. Manage your business directly from Google Search and Maps to start reaching more customers.

You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.

Learn more about updating your profile from Search and Maps

Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn't serve customers at its business address, like a plumber or cleaning service.

Learn how to claim and verify your profile if you’re a service-area business

You can add your business on Google Search and Maps by creating a Business Profile. With a profile you can add and manage how your business information shows up across Google.

Create and manage your profile now

You can now update your Business Profile directly from Google Search and Maps. To start, sign in with the Google account used to verify your business. On Google Maps, tap your profile picture on the top right corner of the mobile app and select “Your Business Profile” to access these tools. On Google Search, look up your business by name or search “my business” to update your profile.

Learn more about updating your profile from Search and Maps

Yes, your free Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps.

Most businesses verify their profile ownership via phone, SMS, or by requesting and receiving a postcard to their address from Google.

Learn more about verifying your business

Verification allows us to confirm that you are the rightful owner of the business, so that you have permission to manage your Business Profile. Your security is important to us and we don’t want anyone else but you or your approved managers making updates to your profile.

You can respond to reviews for your business if you manage and are signed into your Business Profile account on Google. When you reply to a review, your response appears below the customer's review on Google Search and Maps under the label "Response from the owner".

Learn more about responding to reviews

You can update your business hours on Google with a Business Profile, directly from Google Search and Maps. If your business provides specific services with different times (e.g. senior hours, delivery, takeout) you can set “More hours” instead of special hours.

Learn how to set business hours

Yes. Business Profile has replaced Google My Business, Google Places for Business, Google Listings, and Google+ Business Pages.

Yes. Our featured Partners Program highlights partners who provide valuable services to the broader Business Profile merchant community.

Learn more about our featured partners

From offering tailored advice to improving your workflow, we provide tools to help businesses of all kinds thrive and grow.

Discover more tools

Yes. If you’re looking for additional guidance, schedule 1-on-1 time with a specially-trained Google Advisor to get recommendations for your Business Profile and more.

Learn more about Small Business Advisors

You can use Google Ads to reach more customers. Google Ads drives people to your business, no matter what you sell.

Learn more about using Google Ads

Join the conversation

Manage now